Course Curriculum

  • 1

    Welcome and Introduction

    • Welcome and Introduction

    • How to use this course - a guide

  • 2

    Module 1 - Understanding 4IR Technologies

    • Why is it important to understand 4IR

    • Introduction to The Four Industrial Revolutions (Session 1)

    • The Industrial Revolutions in Africa (Session 2)

    • The Internet of Things (IoT)

    • Artificial Intelligence (AI)

    • Virtual Reality (VR)

    • Augmented Reality

    • Blockchain

    • 3D Printing

  • 3

    Module 2 - Defining Your Business

    • How to define/redefine your business

    • Exercise

  • 4

    Module 3 - Positioning Your Brand

    • How to position your brand against competitors

    • Exercise

  • 5

    Module 4 - The Sales Process

    • Understanding the Process of Selling

  • 6

    Module 5 - Email Marketing and Sales

    • The basics of marketing using email

    • Extra Resources for Email Marketing

    • Data Literacy 1

    • Data Literacy 2

  • 7

    Module 6 - Social Media Optimisation (SMO)

    • Understanding Social Media Optimisation

  • 8

    Facebook

    • Creating a Facebook Company page

    • Optimising Your Company Page

    • Using Facebook Ads to improve sales

    • Creating a Facebook shop

  • 9

    LinkedIn

    • Creating a LinkedIn Business Page

    • Optimising Your LinkedIn Business Page

    • Increase Engagement on your LinkedIn page

  • 10

    Instagram

    • Creating an Instagram Business Account

    • Optimising Your Business Account

    • Using Ads to improve your reach and sales

  • 11

    Feedback

    • Feedback Survey

“You can’t solve a problem on the same level that it was created. You have to rise above it to the next level.” –Albert Einstein

Checklist

Are you asking yourself why you should take this course? This is not about giving you more information, it is about transformation

  • You will understand what the Fourth Industrial Revolution (4IR)

  • You will know emerging technologies and their applications

  • You will have a great Digital Marketing Strategy to grow your business

Instructor(s)

Melody Xaba

Digital Skills Strategist

(BA Motion Picture, PGDip BA, MBA Candidate) Mail & Guardian 200 Young South Africans 2019Veuve Clicquot Elle Magazine Boss Award 2018Henley Business School – Johnny Clegg Scholarship recipient 2018. ​ Melody is a Digital Skills Strategist with a passionfor skills development in Africa. She's a member of the MICT-SETA'sFourth Industrial Revolution Committee in the Labor Stream. Melody is also a mentor and professional trainer in the TV and Film industry.

Lebo Mofolo

Digital Skills Strategist

(NDip Acc, BA Psych, PGDip Digital Business, MM DB Candidate) ​ Lebo is a Digital Skills Strategist with experience in leading digitaltransformation projects and supporting 23 African Countries as a Finance Business Partner. She is also a certified PersonalDevelopment Coach with Driven Resilience based in Australia. She is part of the first cohort in SA to complete a post graduate diploma specializing in Digital Business and is currently enrolled for a Masters Degree in the same field.