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Course Curriculum

  • 1
  • 2

    The Business of Tourism: The Big Picture

    • The Business of Tourism Part 1 - The Value Chain

    • Quiz

    • The Business of Tourism Part 2 - Tours & Attractions

    • Video Exercise: Culture in Tours and Experiences

    • Resources, Extra Reading and Videos

    • The Business of Tourism Part 3 - Innovation Beyond Covid-19

    • The Business of Tourism Part 4 - Planning for the Future

    • The Business of Tourism Part 5 - Compliance

  • 3

    The Fourth Industrial Revolution (4IR)

    • Why is it important to understand 4IR

    • Introduction to The Four Industrial Revolutions (Session 1)

    • The Industrial Revolutions in Africa (Session 2)

    • The Internet of Things (IoT)

    • Artificial Intelligence (AI)

    • Virtual Reality (VR)

    • Augmented Reality

    • Blockchain

    • 3D Printing

  • 4

    Digital Marketing & Sales

    • Introduction

    • Defining Your Business

    • Positioning Your Brand

    • The Sales Process

    • Email Marketing

    • Social Media Optimisation

    • Case Study - Instagram

    • Key Take Away Points

  • 5

    Digital Operations Tools & Resources

    • Digital Operating Tools - Increasing Efficiency

    • Quiz

    • Resources, Extra Reading and Videos

  • 6

    Data Literacy for Business Performance

    • Introduction Video - Hello and Welcome

    • Data Literacy Part 1 - Understand Data Literacy & The Types of Data Analytics

    • Data Literacy - Session 1 - Quiz

    • Data Literacy Part 2 - Collecting, Storing and Analysing Data

    • One Page Innovation Exercise

    • Google Forms Demo

    • Survey Monkey Demo

    • Resources, Extra Reading and Videos

  • 7

    2 Minute Feedback Survey

    • Feedback Survey - Digital Skills and 4IR Masterclass



Phaka Hlazo

Tourism Entrepreneur and Africa Tourism Consultant

Phaka is a seasoned strategist and a hands-on operational lead with vast experience in the implementation of strategic change initiatives in Africa, Europe and Asia. She has over four years of operational presence in the African travel market, and 6 years in change management and digital transformation consultation. Phaka believes that technology innovation is a necessary enabler to true transformation and inclusion in the tourism sector, as such in 2019, she launched the inaugural Africa Travel Hackathon, a movement poised to be a catalyst in the rise of tourism start-ups in South Africa and on the continent. The recipient of various awards and scholarships, Phaka was in 2019 named one of the Top 100 Young South African’s by the Mail and Guardian, and the top 25 Trailblazers in Tourism by the same publication. In 2010, Phaka was awarded a Chinese Government Scholarship and subsequently spent 3 years in Shanghai, China. Phaka completed her MSc International Business and Finance through a Rotary Ambassadorial Scholarship at De Montfort University (UK) in 2006. In 2005, Phaka was named one of the Brightest Young Minds in South Africa.

Lebo Mofolo

Digital Skills Strategist

(NDip Acc, BA Psych, PGDip Digital Business, MM DB Candidate) ​ Lebo is a Digital Skills Strategist with experience in leading digitaltransformation projects and supporting 23 African Countries as a Finance Business Partner. She is also a certified PersonalDevelopment Coach with Driven Resilience based in Australia. She is part of the first cohort in SA to complete a post graduate diploma specializing in Digital Business and is currently enrolled for a Masters Degree in the same field.

Melody Xaba

Digital Skills Strategist

(BA Motion Picture, PGDip BA, MBA Candidate) Mail & Guardian 200 Young South Africans 2019Veuve Clicquot Elle Magazine Boss Award 2018Henley Business School – Johnny Clegg Scholarship recipient 2018. ​ Melody is a Digital Skills Strategist with a passionfor skills development in Africa. She's a member of the MICT-SETA'sFourth Industrial Revolution Committee in the Labor Stream. Melody is also a mentor and professional trainer in the TV and Film industry.